It’s all about brand. From the logo, itself, to the colors, fonts, and paper used, brand speaks volumes about an organization. Nicolo Studio guides business proprietors through all of the important decisions to maximize the effectiveness of their brand. Consistent use of effective branding provides the edge and unique voice needed to be heard among the noise of competition. Nicolo Studio has branded businesses, products and events.
The branding for Second Story was designed around the concepts of luxury, simplicity, and the unexpected. In discussions with the company’s owners, the idea of elevating design was a recurring theme, thus inspiring the ascending S pattern, which also reinforced the double entendre of “Second Story”. Navy blue was combined with citron green and silver to create an elegant, yet electrifying, palette.
Well, Well, Well
Well, Well, Well was an event in Minnesota to raise awareness and funds for a clean water initiative in Ethiopia. Nicolo Studio created the logo and posters for the event.
The branding of Art Packs was a collaboration between partners, Barbara Beshoar McIlrath and Jane Nicolo. This extensive project was for a small company that created handmade accordion books, with pocket pages. The products were designed to inspire creativity and were sold at regional gift shops. When Art Packs approached Beshoar Nicolo Studio, the company had been operating for several years, but planned to expand, so it needed logo and packaging design, but it was also looking for help in designing some of its product line.
From the very beginning of the project, it was clear that the main objective for the Art Packs brand was to develop a visual system that communicated creativity and fun. The logo was comprised of the initials of the company and expressed individuality. A flexible and vibrant color palette for the brand was established very early on in the process, so that the brand and its components could exist in a number of different variations. Once these things were established, this system could be easily adapted and applied to products, packaging, labels, and administrative materials.
St. Joseph’s School
St. Joseph’s School needed to rebrand the organization as an overall marketing effort to attract new families, after a period of declining enrollment. Nicolo Studio provided the school with a fresh and contemporary look, while maintaining a warm and welcoming presence.
Fall Fest is an annual school fundraiser that has taken place for decades. The branding challenge for this event, which used to take place in late fall, was that the event was moved, in recent years, to the holiday season. A snowflake, comprised of fall leaves, rotated around a central axis point, solves the visual dilemma. In addition to the logo, Nicolo Studio designed all of the correspondence, signage, catalog, menus, digital welcome sign, and Power Point presentation for the event.
FairyTails in the Park
FairyTails in the Park approached partners Barbara Beshoar McIlrath and Jane Nicolo to help with branding for a horse-drawn carriage service in local parks. Beshoar Nicolo Studio created this hand-drawn illustration, inspired by fairy tales and theatre, to set the stage for the whimsical FairyTails brand.
Brown Family Properties
Nicolo Studio did a simple rebrand for Brown Family Properties. The proprietor of the company wanted to insure that the logo communicated that his business was family-owned, not that his properties were strictly for families, therefore it was important to demonstrate this within the logo. A palette of traditional colors was used to subtly speak about the properties themselves–that they were older, more traditional buildings.